Buletin Takaful

Source: Business Times, 4th May 2009

Prudential BSN Takaful Bhd (PruBSN) recently launched its newest business centre at TTDI Jaya, Shah Alam, Selangor.

The centre is a convenient one-stop hub which will serve as a customer service centre and will also house regional agents who are given office and training room facilities that are provided on the upper floors.

With a strong presence of six PruBSN agencies in Shah Alam, the new business centre will act as the focal point that aims to support the growing business of this region, the company said in a statement.

“We always believe in providing full scale facilities and top notch customer service to all our valued certificate holders. In line with PruBSN’s growth strategy, we actively seek and identify new locations across the country to provide our services based on the development of the local business.

“We believe that Shah Alam has a large potential, especially for the takaful business,” PruBSN chief executive officer Mohammad Salihuddin Ahmad said in the statement.

The new branch is designed to deliver branded customer experience modelled from PruBSN flagship business centre, PruBSN’s Management and Administration Centre at Wangsa Maju, Kuala Lumpur.

It offers the agents and customers a friendly and lively environment where they can perform their business transactions at the customer service stations located at the ground floor. Also available are training rooms as well as an office space for the agents.

Despite the slow economic growth, PruBSN strongly believes that the opening of the business centre could not have come at a better time.

“More and more people are realising the importance of having a takaful plan and we anticipate that business will definitely increase due to this awareness. We hope that with this business centre, customers will be better educated on the importance of being protected,” Salihuddin said.

PruBSN is a partnership between Bank Simpanan Nasional (51 per cent) and Prudential plc (49 per cent).