Buletin Takaful

Source: Business Times, 14th November 2009

Syarikat Takaful Malaysia Bhd, the country’s oldest Islamic insurer, has pledged RM15 million on a re-branding exercise to help the company recapture its lead in the takaful industy.

At its anniversary celebrations last Wednesday, Takaful Malaysia unveiled its new modern, young and energetic logo – a facelift which will see transformation in the company’s overall theme and approach to the industry.

Finance Minister II Datuk Haji Ahmad Husni Mohamad Hanadzlah officially unveiled the logo in Kuala Lumpur.

Also included in the company’s re-branding exercise are physical refurbishments of its 13 platinum branches and all its outdoor billboards and signages.

The company is also aiming to capture half of the takaful industry market share in a year’s time from 40 per cent currently.

“Our biggest achievement in the last 25 years is undoubtedly being able to grow the company to the position we are in now. Today, we manage an excess of RM4 billion in assets with business turnover of over RM1 billion per annum,” Takaful Malaysia group managing director Datuk Hassan Kamil said.

He added that the company will continue to take aggressive measures to fulfil its commitment alongside the Malaysia International Islamic Financial Centre and to promote Malaysia as a major hub for international Islamic finance.

Changes will also be seen in its marketing approach, which includes educating its target audience that its products are for a multi-racial society.

Hassan said, the activities undertaken as part of the rebranding will reflect the company’s seriousness in achieving its objective of “Assuring 1Nation’s Future”.

Meanwhile, Takaful Malaysia yesterday clarified tha it will not be announcing a new equity partner, as reported in the Press, end of this month.

Takaful Malaysia, incorporated in 1984, has over 50 branches nationwide with total assets of RM4.19 billion at company level.