Sumber: Berita Harian, 15 November 2007
Mayban Fortis Holdings Bhd mensasarkan kutipan premium kasar daripada perniagaan insurans dan takafulnya mencecah sejumlah RM7.7 bilion dalam tahun kewangan berakhir 30 Jun 2009.
Pertumbuhan hampir sekali ganda daripada RM4 bilion dalam tahun kewangan berakhir 30 Jun lalu itu sejajar matlamat syarikat itu menjadi peneraju dalam industri insurans dan takaful di negara ini.
Sejajar dengan pertumbuhan, cabang insurans dan takaful kumpulan Maybank itu mensasar meningkatkan keuntungannya kepada kira-kira RM500 juta dalam tahun kewangan berkenaan.
Ketua Eksekutifnya, Datuk Aminuddin Md Desa, berkata Mayban Fortis akan memperkenalkan beberapa inisiatif dan produk baru yang menepati kehendak pelanggan sejajar pelancaran nama baru yang akan digunakan bagi semua perniagaan insurans dan takaful syarikat itu, iaitu Etiqa.
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Topik: Bernama, Etiqa Takaful on Nov 15th, 2007 Comments Off
Source: Bernama, 15th November 2007
Mayban Fortis Holdings Bhd, the insurance and takaful arm of Malayan Banking Bhd, is poised to reshape Malaysia’s assurance landscape with the launch of its new brand, Etiqa.
In an industry where there is little product differentiation — where agreements and policies are typified by triplicate and the use of jargons that are difficult to understand in small print — Etiqa aims to make the process easier for people by being clear and transparent.
Etiqa will be the single master brand for all conventional and takaful businesses under Mayban Fortis.
In a statement here Thursday, chairman Tan Sri Mohamed Basir said that rising living standards and better education had resulted in a new breed of consumers with more sophisticated financial requirements and demanding needs.
“Today, they are not satisfied with just having great products and delivery channels. Sure, these factors remain critical but they now need to be complemented by strong brand affinity and brand values as consumers seek a relationship beyond their basic needs.
“More than ever, we need to be totally consumer-driven to give them that differentiated experience that will set us apart,” he said.
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Topik: Etiqa Takaful, Maybank Takaful, The Star on Sep 16th, 2007 Comments Off
Source: The Star, 15th September 2007
Mayban Fortis Holdings Berhad has awarded Lowe & Partners Malaysia the account to launch Malaysia’s newest insurance company brand.
Lowe says in a statement that it was awarded the business after a competitive pitch against Leo Burnett, M&C Saatchi and Bates Asia.
The new company to be launched is an amalgamation of Maybank Insurance Group, Takaful Nasional and Malaysia National Insurance (MNI).
The new company’s name will be announced later.
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